It is known that in India the vast majority of marriages are arranged, but in big cities a lot has changed accordingly. Still, even when the couple “choosing”, remains of paramount importance to adopting family.
The BharatMatrimony.com India is a portal not unlike what exists here, where people REGISTER your profile in search of a couple to marry. And, the largest of the type in India, including part of a group ofInternet with several other types of services online, also commonly BharatMatrimony launches TV ads about their services.
One is that you see below. The interesting thing about him, however, relates to something a little … serious. We already know a lot of prejudice to the Indian color of the skin (seenhere and here ), but this time the bias is on another level. In the commercial, a guy will present her suitor to his family, and, it appears, she is called Amy. When the grandmother heard the name, she asks “Amy? Gori?”, Making a face expressive of disgust. “Gori” in India, is an affectionate term generally used for light-skinned girls, but here’s grandmother thought Amy was a foreigner and that would be a shame to the family.
In the end, Amy is Amrita, an Indian from Chandigarh, and then everyone is happy with that. This type of reaction is so common and banal in India who barely perceive the deep prejudice im (ops, ex) plícito. I knew about this commercial this blog , and it is given a very good example: imagine that a similar business in the U.S. had passed, a white family, and in anticipation of receiving the girlfriend of the boy, his grandmother asked, with a frown, “Black?” and then, to discover that the girl is white, she stayed quiet. This commercial would never be done there, nor here, nor anywhere in the West, simply because it would be most unreasonable prejudice of skin color.
But in India has hit the commercial. And BharatMatrimony ensures that the pairs, there are even Indians. Check out: