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Read More »How KSRTC Makes Billions While Offering Free Travel to Women
At first glance, Kerala’s KSRTC handing out free bus rides to women sounds like a huge financial drain. But behind the scenes, it’s a clever business strategy turning millions of extra passengers into billions in revenue. How does giving away rides generate profits in a public transit system? The answer rewrites everything you thought about government subsidies. More Passengers, More …
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