Rafomac News, Tech & Trends That MatterApple has set the stage for its most ambitious launch yet, revealing a brand-new iPhone Ultra alongside the iPhone 18 Pro and Pro Max. The event on September 9 promises surprises that could reshape the smartphone landscape.
What to Expect from Apple’s September 9 Event
Apple officially announced its September 9 launch event, teasing with an invitation themed “surprise and shine.” Set for 10 a.m. Pacific Time, the livestream will be accessible on Apple TV, Apple’s website, and YouTube. This event marks John Ternus’ first major debut as Apple’s CEO, setting high expectations for the products unveiled.
The invite itself hints at innovations on multiple fronts, including tantalizing design clues. The word “shine” seems to reference the new liquid glass and translucent elements in the Apple logo, as well as possible camera advances like a variable aperture on the iPhone 18 Pro Max. Alongside this, subtle wavelength graphics point towards new AirPods and the much-anticipated folding iPhone, rumored to be branded as the iPhone Ultra.
The iPhone Ultra: Apple’s Bold Folding Gamble
The headline star is undoubtedly the iPhone Ultra. Rumoured to feature a 5.5-inch outer display and a 7.9-inch inner screen, this foldable device boasts a creaseless fold, a titanium frame, and an ultra-thin profile when unfolded. Unlike the Pro models, it will sport dual cameras instead of three and reintroduce Touch ID, signaling a mix of cutting-edge and classic tech.
Apple is expected to highlight material science breakthroughs crucial for this device’s durability and design. Despite some necessary compromises, such as using titanium instead of stainless steel, the Ultra aims to be an elegant blend of iPhone and iPad, potentially justifying a high price tag near $3,500 for models with up to 2TB of storage.
New Features for the iPhone 18 Pro and Pro Max
The Pro lineup will see significant upgrades, especially in photography. The variable aperture lens on the iPhone 18 Pro Max allows users to control how much light enters the camera, elevating photo quality and creative options. Internally, these models will be powered by the A20 chip—the first 2-nanometer processor on an iPhone—bringing a formidable performance boost, having debuted recently in the Mac Mini’s M6 chip.
Design-wise, Apple will retire the two-tone finish, replacing it with fresh colors including black, silver, light blue, and a striking new dark cherry tone. The Dynamic Island will shrink slightly, offering more discreet interaction without sacrificing functionality. Despite some nostalgia for the cosmic orange from last year’s elites, this new palette is positioned to set trends.
AirPods and Other Surprises Still in the Mix
While the AirPods Pro Ultra with advanced infrared cameras might not debut just yet, Apple is expected to refresh its core wireless lineup with AirPods 5, including versions with active noise cancellation. This update promises improved audio experiences even though the AirPods 4 launched recently.
Absent from this event will be any new standard iPhone 18 model, no iPhone Air 2, or new Mac Mini or Mac Studio models, as those were updated recently. However, speculations circle around potential “one more thing” announcements involving Apple’s smart home accessories, aiming to strengthen its ecosystem.
John Ternus Steps Into the Spotlight
This is more than just a product launch—it’s a moment for John Ternus to define his leadership as Apple’s CEO. Whether he takes the stage solo or shares an introduction with Tim Cook, his handling of this event will set the tone for Apple’s future. Industry insiders anticipate a product-focused approach under his guidance, particularly as he takes charge of the company’s flagship release.
When and How You Can Get the New iPhones
The event kicks off on September 9, with pre-orders expected to open on September 11. Shipments typically follow a week later, likely on September 18. Alongside the hardware, iOS 27 should roll out shortly after the event or alongside pre-orders, introducing software updates that will complement the new devices.
With Mac Mini and Mac Studio already announced, all eyes now turn to the iPhone Ultra’s debut, a device poised to stand out not only for its engineering but its price and bold approach to foldable tech. Seeing how Apple markets this unique combination of smartphone and tablet could signal the next big step in mobile innovation.
